Versatile Brand Storytelling

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While Caterpillar has been a major focus in recent years, my work spans a wide range of industries—from consumer goods and retail to construction and agriculture. This collection highlights strategic brand-building across markets, including packaging, advertising, digital experiences, and the launch of The Cat Rental Store—proving that great storytelling and design drive impact across any industry.

A plate arranged with breakfast food to resemble a smiling face. Fried eggs as eyes, bacon as hair, a slice of melon as a mouth, and a cherry tomato as a nose. Text below reads "Put a smile on your plate every morning."
Six-pack of Ellitnotor amber ale beer bottles, featuring illustrated label with man and wagon.
Man wearing sunglasses climbing a bookshelf with legal books, text "Get Out and Play" and "Maui Jim Sport" logo.
Construction worker using a power saw on a job site, promotional text for Nations Rent, with additional images of construction activities and equipment.
Advertisement featuring a person with a beard smiling, wearing a blue checkered shirt, posed next to a barber chair. The text reads: "From the barber chair to the kitchen chair, we keep America looking good." An electric clipper is displayed with the
Farmer standing in a lush green crop field under a dramatic sunset sky, with a letter from Pfister detailing a commitment to customer satisfaction clipped beside the image.
Advertisement for CAT Rental Store featuring various construction equipment including a scissor lift, light tower, generator, skid steer loader, and compactors. Text reads "Yes. We rent more than CAT machines.""

Creative Credits

Brian Brush, Kevin Carrol, Skip Dampier, Jim Jones, Kevin Kizer, Brad Pascual, Jeremy Pruitt, Randy Marx

Creative Production Partners: Jack Barret (Urban Legend Productions), Barry Kirk (Southwest Productions), Rick Kessinger, Jason Lindsey, Kevin May

This work was part of a larger collaborative effort across strategy, media, social, account, and analytics teams. If I’ve inadvertently missed someone from our creative team, please let me know—I deeply appreciate everyone who helped bring these ideas to life.