Power for Every Need, Everywhere
01
A Story of Scale
This campaign showcased Caterpillar’s full power range, from small businesses to large industrial operations, proving that one company provides power for all.
02
Directed a multi-country production across 12 nations, creating a unified image and story library that brought the campaign to life worldwide.
Global Shoot, Seamless Story
03
Through side-by-side visuals of small and large power solutions, we demonstrated that Caterpillar delivers reliable energy solutions at any scale, anywhere.
A Simple Yet Powerful Message
Uniting Cat Power – One Vision, One Story
Caterpillar’s power solutions span industries—from industrial power and rail to marine, oil & gas, and solar turbines. Capturing this full story required coordination across six divisions, each with its own priorities and messaging. By bringing them together under one unified vision, we created a high-impact video that showcases the full scale of Cat Power.
Combining this production with an existing shoot saved Caterpillar significant time and costs while ensuring a more cohesive brand message. The result? A powerful, singular story that connects every facet of Cat’s energy solutions.
Creative Credits
Bill Paterson, Brad Pipkins, Randy Marx
Creative Production Partners: Kevin May, Hannah Vinson, Bob Wojda
This work was part of a larger collaborative effort across strategy, media, social, account, and analytics teams. I deeply appreciate everyone who helped bring these ideas to life.