Bringing Real Experiences to Life

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Over the years, I’ve had the privilege of working with my team to bring these stories to life—highlighting the people, businesses, and industries that rely on Caterpillar equipment and engines every day. From heavy equipment operators to marine captains, and even the First Response Team of America, these videos capture more than just the machines—they showcase the passion, resilience, and impact of the people behind them. These are the kinds of stories I love telling, because at the end of the day, the real power of a brand comes from the people who trust it.

Creative Credits

Ginny Boehm, Luke Neuman, Ryan Stout, Kent Weigle, Robert Ray, Tucker Kohnen

Creative Production Partner: Jason Lindsey

This work was part of a larger collaborative effort across strategy, media, social, account, and analytics teams. I deeply appreciate everyone who helped bring these stories to life.