Visualizing Complex Information for Impact

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Complex information, simplified. These visuals transform technical content into clear, engaging storytelling. The Equipment Management Journey Map breaks down the path to smarter equipment ownership, while the Skid Steer Loader Infographic highlights how a single machine—when paired with the right attachments—can handle an entire job site. Both designs reinforce Caterpillar’s commitment to efficiency and versatility, making decision-making easier for customers.

Infographic showcasing Cat skid steer loader capabilities with various attachments for construction tasks. Includes labeled sections for site prep, flatwork, structure, landscape, and maintenance. Features attachments like brushcutter, bucket, trench
Timeline illustrating Sinbad's journey with Cat equipment, showing key interactions with Cat's Hub for equipment owners over 300 days. Includes scenes of purchasing, using QR codes, maintaining equipment, and purchasing parts, emphasizing online reso

Enhancing the Journey with Video 

Some content is meant to move. This enhanced journey map takes a static infographic and transforms it into an engaging, animated experience—turning key insights into a dynamic visual story that’s easier to follow, understand, and remember.

Infographic titled "6 Stages of Equipment Management" depicting various stages from "Unstructured" to "World-Class" with illustrations and descriptions of each stage. Includes strategies like basic, defined, proactive, and integrated equipment management.

Creative Credits

Ginny Boehm, Beau Commanday, Gray Kieth, Luke Neumann, Ryan Stout, Kent Weigle

This work was part of a larger collaborative effort across strategy, media, social, account, and analytics teams. I deeply appreciate everyone who helped bring these ideas to life.